Category: Strategy

Business Management Planning Strategy

Strategic planning for an uncertain year ahead

Businesses are going to have to navigate through an uncertain year in 2023. One thing is certain this year, and that’s uncertainty. Inflation is driving costs higher; interest rates are…

Business Marketing Planning Strategy

Growing your business through a recession

As we begin the new year, we are entering choppy waters. How can businesses maintain growth despite economic headwinds? Growing a business is hard work, particularly during a challenging economic…

Business Management Planning Strategy

Employment trends

Key trends in attracting and retaining employees in 2023. As we begin the new year, employers are grappling with numerous challenges such as the cost of living, staff wellbeing, hybrid…

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Business Marketing Planning Strategy

Consultative Selling

Buyers prefer to purchase from firms that understand them and their needs Consultative selling focuses on creating value, building trust with a prospective customer and exploring their needs before offering…

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Business Marketing Planning Strategy

Repurpose your online marketing budget

Only a tiny percentage of people click on online adverts. Businesses can spend a fortune on online advertising, which is all well and good for large international corporations with huge…

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Business Management Planning Strategy

VUCA 2.0

A management strategy for a volatile business environment. The term VUCA stands for Volatility, Uncertainty, Complexity and Ambiguity and was first coined in the early 1990s. It was initially introduced…

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