Category: Strategy

Business Leadership Management Strategy

Building a more sustainable business

What can your business do to help create a more sustainable future? Sustainability remains a key area of focus for businesses and governments around the world. However, driving a more…

Marketing Sales Strategy

Managing a restructure

Managing a restructure. Whether times are good or bad, sometimes a business needs to restructure in order to move forwards. A restructure of any business requires careful planning, transparent communication,…

Marketing Sales Strategy

Fear of failure

How do managers and business leaders get over their fear of failure? Most people have a fear of failure, and this can impede decision-making and stifle innovation. However, addressing this…

Leadership Management Planning Strategy

Microsoft Copilot

Artificial Intelligence (AI) assistant for Windows and Microsoft Office. Microsoft Copilot is an AI-powered tool that is primarily meant to support Microsoft 365 users with automation features for Word, Excel,…

Leadership Management Planning Strategy

The evolution of CSR

CSR has developed into a central pillar in business strategy.. Corporate Social Responsibility (CSR) has evolved from a peripheral concern to a central pillar in corporate strategy and governance, driven…

Marketing Sales Strategy

The power of a story

Stories have the power to grab attention, connect with emotion and persuade us to take action. Storytelling is not merely a commercial ploy. It is a necessary ability for entrepreneurs,…

Marketing Sales Strategy

ROI in Marketing

Measuring the return on investment (ROI) on your marketing strategy. Measuring the ROI from a marketing strategy is crucial for understanding its effectiveness as well as guiding future marketing decisions….

Business Leadership Management Marketing Planning Sales Strategy

Re-energise your sales strategy

In a tough market it takes an innovative sales strategy to succeed. In today’s challenging economic environment with its shifting consumer preferences, intense competition and high costs of doing business,…

Business Planning Security Strategy Technology

Dealing with a cyber-attack

Most businesses have exposure to cyber risk. Almost every modern business relies on computer networks for day-to-day operations, and this means that most firms are exposed to cyber risk. A…

Business Management Marketing Sales Strategy

Contextual Pricing

A variable pricing model can help to strengthen customer relationships. Contextual pricing involves adjusting the prices of your products or services depending on specific variables which are often external to…

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